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China Otaku Market is a growing market where anime, games, comics, IP goods, domicile events, distribution, and theme facilities are overlapping.
It is easy to understand if you look at this big two-dimensional market.
However, because it is a growing market, not all related companies can benefit.
Investment perspectives must check IP power, regular licenses, youth consumption, inventory management and regulatory risks.
What is China Otaku Market?
Chinese otaku market is a market that includes anime, manga, games, characters, goods, and culture.
In China, it is often spoken in two-dimensional alphabets.
Typical consumption is as follows:
- Anime watch
- Game
- IP goods
- Events
- コスプレ
- Community
- Character Products
Taniko economy is the area close to the consumption of goods in this area.
Growth Background
There are young consumption and SNS in the background of growth.
Find your favorite IP, share it on SNS, and buy goods in EC and stores.
This flow is easy to make.
In addition, there is a movement that IP uses IP stores and pop-up events as a attracting device.
The hobby market is related to retail and real estate attracting customers.
This is similar to Japanese anime shop culture, but China is fast to deploy.
Beware of investing
It is better not to judge only the size of the scale when looking at the Chinese market.
The following are the points to confirm:
| See | Reason |
|---|---|
| IP Power | Popularity makes demand |
| License | Will the rights remain profitable? |
| Fan co性ity | 性 the transient boom |
| Stock management | Goods are easy to sell |
| Regulatory risk | Content, games, minor charges, etc. |
In particular, games and distribution are easy to understand.
The goods market also has problems with informal products and counterfeit products.
We see not only popularity but also how to monetize properly.
Japanese Business
The Chinese market is a great opportunity for Japan IP.
In the article of JETRO, it is introduced that the presence of Japan IP is high in the Chinese Yako market.
However, it is not possible that Japanese companies can benefit as it is.
Local partners, licensing agreements, regular distribution, counterfeiting and event management are required.
The market is large.
However, it is not easy to take.
This is where you can invest.
The China Otaku Market is a growing market where two-dimensional content, games, IP goods, and energy consumption are overlapping.
Taniko economy is a theme that spreads mainly on goods consumption.
If you are investing, check your IP power, regular license, inventory management, regulatory risk, and continuous fan base instead of market scale.
Is it in a position where companies can benefit not only in the atmosphere of the growth market? If you remove it, you can read it.