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The Japanese anime market is strong in the world, but not only the work itself.
We have a wide range of IP business including strong characters, long-lasting series, product development, game development, overseas delivery, and events.
Animation is the entrance to the character business as well as a video work.
Here, we will see why the Japanese anime industry is strong in the world from the size of the revenue source as well as the popularity of the work.
Why Japanese Anime
The strength of Japanese animation is the diversity of the work.
There are a wide range of genres, such as children, boy comics, アニメ anime, movie, game original, and light novels.
In addition, the character is strong.
If the character is strong, the consumption after seeing the work continues.
- Home
- Game
- Cafe
- Exhibition
- Live
- フィギュア
- Overseas Events
Animation revenue is only broadcast and distributed.
Character business becomes a source of interest
Anime IP can be commercialized many times through characters.
For example, popular characters can be deployed as follows:
| 展開 | 内容 |
|---|---|
| Home | Can Badges, Actors, Stuffed Animals |
| Game | Mobile games, home games |
| Publications | Original comics, set materials |
| Events | Exhibition, Live, Stage |
| Overseas | Delivery, Local Goods, License |
The company that can make profit here is strong.
Even if the work hits, the profit is limited unless you have the right.
If you are investing, you can see which company has the right and which company is commercialized.
Overseas expansion
With the spread of the delivery service, Japanese anime became easier to reach overseas.
In the past, it took time to expand overseas.
Now, depending on the delivery, overseas fans may know the work almost the same time.
This is bound to goods and events.
When it comes to popularity overseas, it leads to local events, licensing products, and game development.
However, there is a problem with translation, rights, regulations, and local partners for overseas expansion.
It is not a simple story to make money as it is.
Points to invest
If you are looking for an anime-related company, check the following.
- Have your own IP?
- Which rights do you have at the Production Committee?
- Is it possible to expand into goods and games?
- Is overseas revenue growing?
- Isn’t it a Hit Work?
The anime market has a dream.
However, it is not always the most profitable company.
There are different ways to make profits with a company with rights, a company that makes goods, a company that distributes, and a company that makes games.
It is important to see here.
This is because the Japanese anime market is strong in the world, and the work force, character power, commercialization, overseas distribution, and fan community are focused.
If you are investing, we will check not only the popularity of the work, but also the strength of IP rights, the amount of revenue sources, overseas expansion, and goods.
Anime is a video business and is a long-term IP business.
If you understand the difference, the view of related companies will change considerably.