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The reasoning economy is a consumer market that is born to support people, characters, works, and groups who like.
It is not just a hobby spend.
If you include goods, live events, subsuk, collaboration cafes,征editions, and SNS posts, the range of consumption is quite wide.
There are three main reasons.
- It is difficult to judge by price only to buy with feelings
- Repetitive purchase is easy with limitedness and collectionability
- The community of fans expands consumption
In this section, we will show how the company earns when it is consumed.
What is the stimulating economy?
The reasoning economy is the consumption that is born from the action that supports "throw".
Idol, actor, anime character, game character, VTuber, athlete, etc.
There are many things that are consumed.
- Home
- Ticket
- Delivery
- Books
- Products
- Cafe
- Exp s
- Accessories for SNS
The feature is that it is not only practical.
It is a market with a strong。 to "buy" and "buy" rather than "to use".
Reason 1: Strong from buying with s
It is difficult to explain by price only.
If it is a normal product, it is easy to choose the cheaper, high performance, and convenient.
However, it is a little different in stimulation.
Even in the same can badge, the value changes only by drawing your own reason.
In the same cafe, the reason to go with the collaboration menu is born.
This is the strength of the economy.
It is a market that is difficult to become only price competition when viewed from the company side.
However, it is necessary to see co、ity as the amount of heat of the fan becomes weak at once.
Reason 2: Limitation Boosts Purchase
In the stimulus, it works strongly with limitedness.
- Limited Time
- Shop
- Events
- Random Enclosed
- Limited quantity
If there is such a condition, it is said that it will not be available if you do not buy it now.
This is a strong sales lead for companies.
However, too much fan fatigue occurs.
Each time random, limited to each time, high unit price per time.
If this is followed, you may feel the burden of fans with high heat.
The reasoning economy is a strong market, but it is not an endless market.
Reason 3: Community Expands Consumption
It is difficult to complete by one person.
Share on social media, meet with events, and exchange goods.
This community expands consumption.
For example, if someone posts new goods, another person who saw it will want.
If a random product does not thrust, the replacement will occur.
If you participate in the event, you will want to go to the next event.
This is a structure where consumption calls consumption.
This is the difference between the ordinary general goods market.
Points to invest
It is better not to judge only by sales when looking at a live economy.
The following are the things you want to check:
| See Points | Reason |
|---|---|
| Have strong IP | Make continuous demand |
| Is there a fan community? | Thermal expansion without advertising costs |
| Is inventory management good? | Goods that are out of fashion |
| Is it possible to maintain coarse interest rate? | Profit falls when it comes to discount sales |
| T boom or continuous demand? | Stable performance |
It is fast to grow because it is emotional consumption.
However, it is quick to chill.
In investment, we see whether the company is changing its heat to profit.
The reason why the economy is a consumer market that is born from the feeling of supporting the target you like.
Emotions, limitations, and communities make demand.
It is a theme that connects not only goods and events, but also IP business, social media consumption, and youth consumption.
However, the heat and corporate profit of the fan is not the same.
If you’re looking at a partner company, you’ll be able to find out more about IP, co。ity, inventory management, and coarse interest.