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"Maximum sales and minimum expenses" is one of the management principles that Mr. Kazuo Inamori, the founder of Kyocera.
At first g, it looks very natural.
The profit is from the sales.
However, in actual management, it is quite difficult.
Inc ing waste investments to increase sales.
I cut my expenses too much, and I cut my growth.
We are not profitable, but we will pursue the scale and prosperity.
These failures are not only for companies, but also for personal households, investments, and sub-businesses.
In this article, we will organize how to apply the idea of "to maximize sales and minimize expenses" to management, investment, household, and sub-business.
First Con まず
The essence of this word is not just a saving.
more
Make efforts to increase value and effort to reduce waste at the same time
It is a way of thinking.
Business
- Increase sales by delivering value to customers
- Do the necessary investment
- However, you can scrape expenses that are not related to results
- Improving profitability
It is.
Investment
- Long-term asset growth
- Understand how fees and taxes work
- Reduce waste sales
- Don’t scrape assets with emotional trade
It is a way of thinking.
In other words, "Maximum sales and minimum expenses" is the principle to remain for a long time, not a勝 one.
What is Kazuo Inamori's "maximum sales, minimum expenses"?
Kazuo Inamori’s official website introduces the principle of “maximizing sales and minimizing expenses” as part of Article 5.
In the thought page, it is also explained in the expression that "to make the sales very large, the cost is very small".
It is very simple.
Profit is not born from complexity.
Basics
Profit = sales - expensesHome
However, it’s important to note that even if you want to keep track of sales, you don’t have to scrape any expenses.
To increase sales, customers need products and services that really feel value.
In order to reduce expenses, you must see what is wasteed in the field.
In other words, this principle is an expression of accounting, but at the same time it is an idea of the field.
Common misunderstandings
If you hear “Maximum sales and minimize expenses”, it is easy to simply “sold anyway, scrape anyway”.
However, it does not last long.
Common failures are as follows:
| misunderstanding | Failure to occur |
|---|---|
| Maximum sales = Sell anything | De ed value dependency, un onable sales and customer satisfaction |
| Minimum Exp = Shaving Anything | Insufficient human resource development, quality reduction, and future investment |
| Profit = short term numbers only | On-site exhaustion, brand deterioration, low trust |
| Growth = Scale expansion | Fixed cost, deterioration, hard to withdraw |
A really strong company does not see sales and expenses separately.
Exp s to increase sales and見s that are just bulging.
This is quite important.
It is necessary to spend meaninglessly, whether it is advertising, labor, or system investment.
On the other hand, laziness conferences, un tools, invisible成果, excess inventory, and unwanted fixed costs削ve the benefits slowly.
What happens when you replace with an investment
"Maximum sales" is not simply aiming for high returns.
High returns include high risk.
If you take over the return, you will be able to increase your assets, or you will have a higher risk.
"Maximum sales" in investment is more precise,
ize long-term asset growth with your risk tolerance
It is.
On the other hand, "Minimum Exp " in investment is quite practical.
| Investment Exp s | Example |
|---|---|
| Purchase fee | Fre t trading and expensive trading costs |
| Trust reward | Investment Trust and ETF |
| Taxes | Defining profits on tax accounts, unutilized system |
| Spread | Invisible costs such as Forex, Crypto Assets and CFDs |
| Emo cost | Unexpected, unexpected |
| Opportunities Loss | Too much money, too strong investment |
Especially for beginners, it may be better to set up here earlier than choosing a symbol.
Because the cost is reliable.
Return is uncertain.
However, commissions, trust rewards, taxes, and waste sales are sure to sharpen assets.
Figure:投資 the maximal and minimal cost of sales
Cost difference of 1% per year
In the investment, it tends to see the difference between 1% a year.
However, it works quite a long time.
For example, it will operate 1 million yen for 30 years.
Compared to 4% of the actual year, the results will vary greatly depending on the cost difference.
| 前提 | 30 years |
|---|---|
| per year | Approx. 432 million yen |
| Operation at 4% a year | Approx. 30,000 yen |
| Difference | Approx. 108 million yen |
This is not an extreme example.
Failure due to trust compensation, trading costs, foreign exchange costs, taxes, and frequent sales.
When they are stacked, long-term differences become larger than they look.
ity is also for allies.
At the same time, if the cost is high, it becomes the opposite wind.
Therefore, it is important to say "w。 can you increase?"
If you apply to household appliances
It is the same as a personal household.
Efforts to increase income and efforts to improve fixed costs are both required.
| 分野 | Maximum sales | Minimum cost |
|---|---|---|
| Individual | Improve income and skills | Reduction of fixed costs and review of waste |
| 投資 | Long-term asset growth | Reduce fees, taxes and waste sales |
| Business | Co al monetization, unit price improvement | Avoid unnecessary advertising and tool costs |
| Home | Improve productivity and time usage | Subscr ing and Impulse Reduction |
There is a limit for savings.
It is effective to check fixed costs such as rent, communication cost, insurance, and subs.
However, there is an upper limit just by cutting.
Long-term income is also required.
In other words, "maximum sales" and "minimum cost" are set in household.
It is weak only one way.
If you use it in a sub-business
There are many people who see only sales in the side business.
100,000 yen per month
I took a lot of projects.
I came to inquiry from advertising.
Of course it is good.
However, if you look at the money that remains at hand, you may not have a lot of profit.
| Easy-to-understand expenses | Example |
|---|---|
| Advertising | SNS advertisement, search advertisement, acquisition cost |
| Tools | Paid software, material site, generated AI billing |
| Time | Time spent on low unit price projects |
| Contact Us | Production, editing and office work |
| Tax & Social Insurance | Increased income |
It’s a profit rather than sales.
In addition, it is not enough for profit only.
You need to see the profit per hour.
There is a sales, too much time to exhaust.
This is the state that the "maximum sales" is not possible.
What should be seen in management is the “object quality”
This principle can be used when investors view the company.
A company with increased sales looks attractive.
However, if sales growth has not changed to profit, it is necessary to look quietly.
The following are the things you want to check:
- Is sales growth linked to coarse growth?
- Is the sales pipe cost not swelling more than sales?
- Is advertising and labor costs connected to future profits?
- Don’t make sales force with discounts or ?
- Is cash flow included?
- Are you looking for profits with temporary costs?
Sales is important.
However, profit from sales.
Cash from profit.
If you don’t see it, you can see a growth company, but the actual situation is a low-profit business.
"Maximum sales and minimum expenses" will be a deductible for investors.
"Maximum sales and minimum expenses" is one of the main management principles of Kazuo Inamori.
The surface is simple.
However, practice is not easy.
Customer value is required to increase sales.
In order to reduce expenses, you need to be able to find waste.
Decrease fees, taxes, waste sales and emotional trades while aiming for long-term asset growth.
In the household, make efforts to increase income and make efforts to improve fixed costs.
In the sub-business, see profits and profits per hour, not sales.
In the end,
Make profits rather than fancy
It is also a teaching.
People and companies who win for a long time are not thinking about earning largely.
As much as possible, we do not reduce waste.
出典
- Date: 2026-05-26