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Gacha Random Commercial Law is a sales method that aims at the target character and item by purchasing products that are not familiar with the contents.
It is often seen in anime goods, games, cards, capsule toys, blind products, etc.
The strong reason is that it not only sells products, but also stimulates the following measures:
- 推しを引きたい
- I want to see all kinds
- I think I will win another time
- Easy to buy because it can be exchanged
Here, we will look at the mechanism of Gacha Random Commercial Law from both profit structure and fan fatigue.
About Gacha Random Commercial Law
Gacha Random Commercial Law is a sales method that does not know the contents until you buy it.
The following examples are:
- Capsule Toy
- Trading Card
- Blind Badge
- Random acrylic stand
- Game
- Close
Not every time you want.
It is different from ordinary sales.
It is not "buying", it is the consumption close to "。".
Why people buy
However, even if the product you want is clear, it is uncertain whether you can get it.
If you don't have a target character, you will want to buy again.
If you want to buy more than just one type.
Here is an element of behavioral economics.
| 心理 | 内容 |
|---|---|
| Loss avoidance | If you stop here, you can feel the waste |
| Sank Cost | Keep the money you have already used |
| Rare | I want more rare products |
| Collection Desire | I want to know all |
If you look quiet, you may buy more than you need.
However, when purchasing,。s move forward.
Corporate Profit Structure
When viewed from the company side, random commerce method is a mechanism that is easy to increase the number of purchases.
If you want to buy one of the products you want, it will end.
If it is a random sale, it may be purchased multiple times until the product is displayed.
In addition, if there is a exchange culture, the biological ルdle of the purchase will be lowered.
It seems that you can exchange it with someone.
This system is compatible with the active market and the Yako economy.
Notes
There is also a risk for random commercial law.
- Easy to buy too much
- Easy to re rare products
- Fan dissatisfied
- Easy to be subject to regulations and criticism
- If the inventory distribution is incorrect, unpopular products remain
In particular, in-game Lotto, too much billing may be a problem.
Even if the product is sold, if the randomness is too strong, the fan will get tired.
Even if it is a profitable mechanism for companies, it is necessary to trust to continue for a long time.
Points to invest
When you look at a company that uses random commercial methods, you will check the売上 not only for sales.
- Is the fan convinced and bought?
- Are there any flames or regulatory risks?
- Is the used and resale market too hot?
- Is the inventory unloaded?
- Is there a revenue source other than random sales?
Random commercial law is easy to make short-term sales.
However, if you sharpen the trust of the fan, it will be weak in the long term.
It is important to see the relationship with the fan as well as the profit margin.
Gacha Random Commercial Law is a sales method that stimulates compleat desires and scarcity, even if you want to infer.
It is easy to increase the number of purchases for companies, but there is a risk of too much purchase, resale, regulation, and fan fatigue.
If you are investing, you want to check your brand’s trust, inventory management, and regulatory risk.
"Selling mechanism" and "Long-loved mechanism" are not the same.