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IP business is a business that generates revenue using intellectual property such as works, characters and brands.
Anime, games, manga, movies, characters, music, sports teams, etc.
Companies with strong IP can create multiple revenue sources from one piece.
- Video distribution
- Home
- Game
- Events
- License income
- Overseas
Here, we will look at the mechanism of IP business from both revenue sources and corporate analysis.
What is IP Business?
IP stands for Intelligent Property.
In Japanese, it is called intellectual property.
In the content field, we often refer to the rights of works and characters.
For example, there is a popular anime character.
This character can be used not only for anime, but also for goods, games, events, advertisements and collaboration products.
In this way, it is IP business to expand one IP into multiple revenues.
Why it’s easy to become profitable
Because the IP business is strong, the same IP can be used many times.
Every time you sell a product in the factory, you will need to pay for material and logistics.
Of course, there is a price for goods.
However, strong IP can make price and demand with the power of rights.
For example, you can see it cheaply with just a keychain.
But the keychain of the popular character changes the meaning for the fans.
There is a source of interest here.
Common Points of Profitable Companies
There are several common points for IP companies.
| Contact Us | 内容 |
|---|---|
| Strong IP | Fans continuously buy |
| More | Video, Games, Goods and Events |
| Rights Management | No licensing income |
| Overseas Expansion | Not only rely on domestic market |
| Fan Community | No need to pay for advertising |
In particular, it is not possible to finish the IP with "sold out".
Even if the work is finished, the profit remains at goods and events if the character popularity continues.
This is a strong IP feature.
IP Business Revenue
Not one source of revenue for IP business.
| Revenue | Example |
|---|---|
| Sales | Movie, Anime, Cartoon, Game |
| Delivery income | Video distribution, music distribution |
| Home | Can Badges, Figures, Apparel |
| License | Merchandise License to Other Companies |
| Events | Live, Exhibition, Stage |
| Overseas | Translation, Delivery, Local Goods |
Strong IPs combine these.
On the other hand, only one source of revenue depends on the IP.
Points to invest
If you are looking at an IP company by investing, you can check where you are profiting, not just sales.
In particular, the following points should be seen:
- IP or other IP
- Ratio of license income
- Is there an increase in goods inventory?
- Is overseas sales increased?
- Is it possible to earn an existing IP instead of relying on new products?
A company with strong IP can make a profit when successful.
On the other hand, companies that only commercialize their IPs are affected by license conditions and inventory risks.
I will show you whether you have a right or just make a product without becoming a company related to IP.
Notes
IP Business
- No hits
- Popularity ends in short life
- Complicated rights
- Brand value falls on flame
- Goods inventory remains
- Local regulations for overseas expansion
IP is strong to hit.
However, if you continue to invest in the IP that you don’t have, you will only have the cost.
The market is not a dream, but a track record of monetization.
IP business is a business that generates revenue using intellectual property such as works and characters.
Strong IPs are spread to video, goods, games, events, licensing, and overseas.
If you are investing, we will check not only the popularity of IP, but also the number of rights and revenue sources, the coarse interest rate, inventory and overseas expansion.
Strong IP is an asset.
However, it is not profitable only by popularity.
It is possible to change IP to profit.