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Emo consumption is a consumption created by feelings, experiences, 感 and cheering, as well as functions and prices.
It is not only "buy from cheap", "buy because it is convenient", "buy because you like", "buy from becoming memories".
Inspiration, live, travel, collaboration cafe, limited goods, etc. are representative examples of emotional consumption.
In this section, we will look at how the change from mono-consumption to emotional consumption can be transformed into profit.
What is emotional consumption?
Emo consumption is a consumption that causes感情s to buy.
For example, you may want to buy a collaborative package of your favorite character even with the same drink.
In the same cafe, I would like to collaborate with the work.
This is not only a function, but also a state that pays the meaning.
Differences from mono consumption
Mono consumption puts value on the function and ownership of the product itself.
Emotion consumption puts value on feelings and experiences that can be obtained through products.
| 消費 | Value Center |
|---|---|
| Product | Ownership, Performance, Price |
| Coto consumption | Experience, memories |
| Emo Consumption | Sym, Support, Self-expression |
In modern young consumption, the specific gravity of emotional consumption is increased.
However, we don’t see prices.
It is usually saved and used for something you like.
This Merihari features.
Why use money to reason
In the stimulation, the sense of cheering more than the product itself becomes value.
- Shopping
- Go to Live
- View Delivery
- Post on SNS
- Buy Collaboration Products
These are not just consumption.
Fans feel that they are surrounded by their favorite works and people’s activities.
This sense leads to continuous consumption.
Meaning for Companies
A company that can make emotional consumption is difficult to understand only price competition.
Because fans have a reason.
However, emotional consumption is made of trust.
Low-quality, non-炎mmable.
The amount of heat drops at once.
The emotional consumption is strong, but there is also a 面ile face.
Points to invest
If you are looking for a partner, check the following:
- Is there a fan community?
- Will repeat purchase occur?
- SNS
- Is it trusted by brands or IPs?
- Is there any profit in stock or discount?
Emo consumption is a theme that is easy to increase sales.
However, if there is no co、ity, it ends with a transient boom.
In corporate analysis, the rate of repeat, coarse interest, and fan co。ity is greater than sales.
Emo consumption is a consumption that is born from the desire to like, support, and em.
It is a market that is compatible with active, IP goods, live, and experience events.
However, the more the market you buy with、s, the more you lose your trust, the more you get.
If you are investing, you can see not only the amount of heat, but also the co ity, coarse interest rate, and the distance feeling with the fan.